A Legacy of Empowerment

Client: SUNY, FIT
Type: Branding, Visual Identity, Campaign Design
Location: New York

Herman Carl McCall's career needed a proper celebration for his long listed achievements. I was tasked with creating a campaign to not only represent his career; but to introduce a scholarship fund for underprivileged students. The challenge was to introduce a brand identity for McCall, design the events interior, and set up an important scholarship donation fund. The project needed to both be appealing, while covering the ADA-enforced requirements for all collateral.

A Legacy of Empowerment 는 FIT에서 주최한 이벤트를 위한 캠페인 브랜딩 프로젝트입니다. 캠페인을 아이덴티티화하여 대중들과 함께 공유하고 기릴 수 있도록 하였으며, 로고 뿐만 아니라 공간 동선을 기획하고 포토존과 타임라인을 배치해 이벤트 참여도를 높일 수 있도록 디자인 되었습니다.